The IUP Journal of Management Research
Estimating Consumer Sentiment Towards Online Shopping in Uttar Pradesh: An Empirical Study

Article Details
Pub. Date : Oct, 2023
Product Name : The IUP Journal of Management Research
Product Type : Article
Product Code : IJMR041023
Author Name : Aishwarya Yadav and Mohd. Hanif
Availability : YES
Subject/Domain : Arts & Humanities
Download Format : PDF Format
No. of Pages : 13

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Abstract

Consumer sentiment towards online buying were analyzed in the survey according to five criteria: perceived risk, website design, convenience, time savings, and security. Information was gathered from Internet buyers in the Azamgarh area of Uttar Pradesh, India, using interviews and surveys. The data that was gathered was examined by means of ANOVA and multiple regression. Results showed that customers' perception of risk is the most important determinant of their sentiment towards online purchasing.


Introduction

Online shopping refers to any instance of acquiring goods or obtaining services using the Internet. Customers can use their bank account, prepaid card, or digital wallet to make a purchase online. Kuan and Ruby (2003) demonstrated that the usability and accessibility of shopping websites had an impact on consumers' decisions about whether or not to make a purchase. According to Zia (2000), customers are largely responsible for what happens when they purchase goods and services online.


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